Apple Inc.
AAPL
NASDAQ·Technology·Consumer Electronics·Mkt cap $4.7T
$319.97
▼ -2.51%
P/E
36.61
Mkt Cap
$4.7T
52-Wk Range
$225.95–$344.57
52-Week Range
$225.95 - $344.57
P/E
Fwd P/E
Beta
Div Yield
Avg Vol
Shares Out
Mkt Cap
Price action
Price chart
Up 34.5% over the trailing year
Total returns
Price performance
Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.
Why we rate it this way
The thesis at a glance
Bull and bear case · plain-English context across the five lenses we evaluate.
Bull Case
6 reasons
- Ecosystem Lock-in: Seamless integration across hardware, software, and services creates high switching costs and customer retention
- Brand Strength & Premium Positioning: Commands pricing power and customer loyalty unmatched in consumer electronics
- Vertical Integration: Controls design, manufacturing, and distribution, enabling superior margins and product quality
- Services Moat: High-margin recurring revenue from App Store, subscriptions, and financial services with 70%+ gross margins
- Innovation & Design Excellence: Consistent product innovation and design leadership drive market share and premium valuations
- Global Distribution Network: Multi-channel strategy through retail stores, online platforms, and authorized partners ensures market penetration
Bear Case
2 risks
- Average volatility.
- Significant premium - growth priced in
Growth
Stable outlook
Expansion of high-margin services and subscription offerings
Value
Significant premium - growth priced in
Momentum
Strong
+6.1% over 3m
Quality
Strong
Excellent business quality
Dividend
Token
0.33% yield
Smart-money signal
Who's buying AAPL right now
Insider Form 4s, 13F institutional filings, and Congressional disclosures - at a glance.
Earnings track record
Latest print - beat on both lines
AI-summarized recap of last quarter, plus the surprise on every print.
Next: Oct 29, 2026
JUL 30, 2026
Reported EPS of $2.02 vs $1.89 consensus (+6.9% surprise). Revenue of $109.4B vs $109.0B expected (+0.3%). Beat on both top and bottom lines.
EPS surprise · last 4Q
1 of 1 beats
Estimate
Actual
Q3 26
+6.9%
Revenue trend · last 8Q
—
+4%
+5%
+10%
+8%
+16%
+17%
+16%
Q4 24
Q1 24
Q2 25
Q3 25
Q4 25
Q1 25
Q2 26
Q3 26
$94.9B
$124.3B
$95.4B
$94.0B
$102.5B
$143.8B
$111.2B
$109.4B
Margins · last 8Q
Gross
50.1%
Operating
32.6%
Profit
27.2%
Wall Street consensus
28 analysts · 54% Buy
Live ratings and price targets aggregated across covering analysts.
Buy
54%
Hold
36%
Sell
11%
Median Price Target
—
Latest: Craig-Hallum · Sep 4, 2026
vs Industry
How AAPL stacks vs Consumer Electronics
Stock metrics vs industry averages. Green = better than industry.
Industry comparison data unavailable for this stock.
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