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Booking Holdings Inc.
BKNG
NASDAQ·Consumer Cyclical·Travel Services·Mkt cap $141.5B
$184.10
▲ +0.80%
View full research view
Our plain-language verdict, the thesis, risk factors, and what is changing about the business.
View research view52-Week Range
$150.14 - $233.58
P/E
Fwd P/E
Beta
Div Yield
Avg Vol
Shares Out
Mkt Cap
Price action
Price chart
Down 19.9% over the trailing year
Total returns
Price performance
Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.
Why we rate it this way
The thesis at a glance
Bull and bear case · plain-English context across the five lenses we evaluate.
Bull Case
4 reasons
- Extensive global travel service network
- Multi-brand digital platform strategy
- Advanced price comparison technologies
- Strong brand recognition
Bear Case
1 risk
- Average volatility.
Growth
Stable outlook
Global travel industry recovery
Value
Valuation data unavailable
Momentum
Strong
+8.9% over 3m
Quality
Excellent
Strong fundamentals
Dividend
Modest
0.88% yield
Smart-money signal
Who's buying BKNG right now
Insider Form 4s, 13F institutional filings, and Congressional disclosures - at a glance.
Earnings track record
Latest print - beat on both lines
AI-summarized recap of last quarter, plus the surprise on every print.
Next: Apr 27, 2026
APR 28, 2026
Reported EPS of $1.14 vs $1.08 consensus (+5.6% surprise). Revenue of $5.5B vs $5.5B expected (+0.2%). Beat on both top and bottom lines.
EPS surprise · last 4Q
1 of 1 beats
Q2 26
+5.6%
Next: Apr 27, 2026
Revenue trend · last 8Q
—
—
+14%
+8%
+16%
+13%
+16%
+16%
Q2 24
Q3 24
Q4 24
Q1 25
Q2 25
Q3 25
Q4 25
Q1 26
$5.9B
$8.0B
$5.5B
$4.8B
$6.8B
$9.0B
$6.3B
$5.5B
Margins · last 8Q
Gross
100.0%
Operating
23.0%
Profit
19.6%
Wall Street consensus
27 analysts · 81% Buy
Live ratings and price targets aggregated across covering analysts.
Buy
81%
Hold
19%
Sell
0%
Median Price Target
$215.00
▲ +16.8% vs $184.10
Latest: Bernstein · Jun 11, 2026
10 analysts covering
vs Industry
How BKNG stacks vs Travel Services
Stock metrics vs industry averages. Green = better than industry.
Industry comparison data unavailable for this stock.
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