Baozun Inc.
BZUN
NASDAQ·Consumer Cyclical·Specialty Retail·Mkt cap $166.9M
$2.87
▲ +2.87%
P/E
-8.58
Mkt Cap
$166.9M
52-Wk Range
$2.07–$4.88
52-Week Range
$2.07 - $4.88
P/E
Fwd P/E
Beta
Div Yield
Avg Vol
Shares Out
Mkt Cap
Price action
Price chart
Down 26.8% over the trailing year
Total returns
Price performance
Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.
Why we rate it this way
The thesis at a glance
Bull and bear case · plain-English context across the five lenses we evaluate.
Bull Case
No bull reasons captured for this rating yet.
Bear Case
1 risk
- Low volatility (beta 0.5).
Growth
Turning profitable
Value
Valuation data unavailable
Momentum
Strong
+8.3% over 3m
Quality
Excellent
Solid business
Dividend
None
No dividend
Smart-money signal
Who's buying BZUN right now
Insider Form 4s, 13F institutional filings, and Congressional disclosures - at a glance.
Earnings track record
Recent earnings results
AI-summarized recap of last quarter, plus the surprise on every print.
Next: Dec 1, 2026
AUG 27, 2026
Reported EPS of $0.06 vs $1.68 consensus (-96.4% surprise). Revenue of $403.7M vs $2.8B expected (-85.4%).
EPS surprise · last 4Q
0 of 1 beats
Estimate
Actual
Q3 26
-96.4%
Revenue trend · last 8Q
—
—
—
+7%
+5%
+6%
-83%
+7%
Q3 24
Q4 24
Q1 25
Q2 25
Q3 25
Q4 25
Q1 26
Q2 26
$306.1M
$445.6M
$307.2M
$379.9M
$320.9M
$472.1M
$51.5M
$407.6M
Margins · last 8Q
Profit
0.6%
Wall Street consensus
2 analysts · 100% Buy
Live ratings and price targets aggregated across covering analysts.
Buy
100%
Hold
0%
Sell
0%
Median Price Target
—
Latest: CLSA · Aug 28, 2026
vs Industry
How BZUN stacks vs Specialty Retail
Stock metrics vs industry averages. Green = better than industry.
Industry comparison data unavailable for this stock.