Harley-Davidson, Inc.
HOG
NYSE·Consumer Cyclical·Auto - Manufacturers·Mkt cap $3.0B
$28.30
▲ +2.28%
P/E
17.05
Mkt Cap
$3.0B
52-Wk Range
$17.09–$31.25
52-Week Range
$17.09 - $31.25
P/E
Fwd P/E
Beta
Div Yield
Avg Vol
Shares Out
Mkt Cap
Price action
Price chart
Down 8.8% over the trailing year
Total returns
Price performance
Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.
Why we rate it this way
The thesis at a glance
Bull and bear case · plain-English context across the five lenses we evaluate.
Bull Case
4 reasons
- Iconic brand heritage and customer loyalty spanning over 120 years
- Extensive global dealer network with strong market presence
- Vertical integration through financial services segment
- Premium pricing power and loyal customer base
Bear Case
2 risks
- Average volatility.
- High premium - requires strong execution
Growth
Mild headwinds expected
International market expansion in emerging economies
Value
High premium - requires strong execution
Momentum
Strong
+15.6% over 3m
Quality
Stable
Solid business
Dividend
Solid
2.60% yield
Smart-money signal
Who's buying HOG right now
Insider Form 4s, 13F institutional filings, and Congressional disclosures - at a glance.
Earnings track record
Recent earnings results
AI-summarized recap of last quarter, plus the surprise on every print.
Next: Nov 3, 2026
JUL 23, 2026
Reported EPS of $0.75 vs $0.65 consensus (+16.3% surprise). Revenue of $1.1B vs $1.2B expected (-5.4%).
EPS surprise · last 4Q
1 of 1 beats
Estimate
Actual
Q3 26
+16.3%
Revenue trend · last 8Q
—
—
-23%
-19%
+17%
-28%
-12%
-16%
Q3 24
Q4 24
Q1 25
Q2 25
Q3 25
Q4 25
Q1 26
Q2 26
$1.2B
$687.6M
$1.3B
$1.3B
$1.3B
$496.2M
$1.2B
$1.1B
Margins · last 8Q
Gross
25.1%
Operating
4.1%
Profit
7.2%
Wall Street consensus
6 analysts · 33% Buy
Live ratings and price targets aggregated across covering analysts.
Buy
33%
Hold
33%
Sell
33%
Median Price Target
—
Latest: UBS · Sep 2, 2026
vs Industry
How HOG stacks vs Auto - Manufacturers
Stock metrics vs industry averages. Green = better than industry.
Industry comparison data unavailable for this stock.
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