MediaAlpha, Inc.
MAX
NYSE·Communication Services·Internet Content & Information·Mkt cap $638.4M
$12.05
▼ -1.39%
P/E
7.13
Mkt Cap
$638.4M
52-Wk Range
$7.09–$14.70
52-Week Range
$7.09 - $14.70
P/E
Fwd P/E
Beta
Div Yield
Avg Vol
Shares Out
Mkt Cap
Price action
Price chart
Down 4.7% over the trailing year
Total returns
Price performance
Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.
Why we rate it this way
The thesis at a glance
Bull and bear case · plain-English context across the five lenses we evaluate.
Bull Case
4 reasons
- Proprietary AI and machine learning algorithms for lead optimization
- Established relationships with major insurance carriers
- Data-driven platform reducing customer acquisition costs
- White Mountains Insurance Group backing and resources
Bear Case
1 risk
- Average volatility.
Growth
Stable outlook
Expansion into adjacent insurance verticals
Value
Undervalued - trading well below Digital Advertising peers
Momentum
Hot
+31.4% over 3m
Quality
Thin
Strong fundamentals
Dividend
None
No dividend
Smart-money signal
Who's buying MAX right now
Insider Form 4s, 13F institutional filings, and Congressional disclosures - at a glance.
Earnings track record
Latest print - beat on both lines
AI-summarized recap of last quarter, plus the surprise on every print.
Next: Nov 4, 2026
JUL 29, 2026
Reported EPS of $0.65 vs $0.23 consensus (+183.7% surprise). Revenue of $316.9M vs $300.9M expected (+5.3%). Beat on both top and bottom lines.
EPS surprise · last 4Q
1 of 1 beats
Estimate
Actual
Q3 26
+183.7%
Revenue trend · last 8Q
—
+157%
+109%
+41%
+18%
-3%
+17%
+26%
Q3 24
Q4 24
Q1 25
Q2 25
Q3 25
Q4 25
Q1 26
Q2 26
$259.1M
$300.6M
$264.3M
$251.6M
$306.5M
$291.2M
$310.0M
$316.9M
Margins · last 8Q
Gross
14.3%
Operating
6.3%
Profit
12.4%
Wall Street consensus
3 analysts · 100% Buy
Live ratings and price targets aggregated across covering analysts.
Buy
100%
Hold
0%
Sell
0%
Median Price Target
—
Latest: RBC Capital · Aug 5, 2026
vs Industry
How MAX stacks vs Internet Content & Information
Stock metrics vs industry averages. Green = better than industry.
Industry comparison data unavailable for this stock.
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