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RCKY

Rocky Brands, Inc.

RCKY

NASDAQ·Consumer Cyclical·Apparel - Footwear & Accessories·Mkt cap $315.5M

$40.26

▼ -3.78%

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Our plain-language verdict, the thesis, risk factors, and what is changing about the business.

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52-Week Range

$22.34 - $48.70

P/E

16.30

Fwd P/E

10.97

Beta

2.38

Div Yield

1.52%

Avg Vol

63.0K

Shares Out

7.5M

Mkt Cap

$315.5M

Price action

Price chart

Up 76.9% over the trailing year

1W
1M
3M
6M
YTD
1Y
5Y
MAX

Total returns

Price performance

Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.

Why we rate it this way

The thesis at a glance

Bull and bear case · plain-English context across the five lenses we evaluate.

▲

Bull Case

5 reasons

  • Diversified brand portfolio with 9+ owned brands plus licensed Michelin brand, each targeting specific customer segments and use cases
  • Vertically integrated manufacturing capabilities enabling quality control, cost efficiency, and military contract fulfillment
  • 90+ year heritage and brand recognition in work boots and outdoor footwear with deep customer loyalty among industrial and military segments
  • Omnichannel distribution strategy spanning wholesale, retail, and direct-to-consumer channels reducing dependency on single distribution model
  • Specialized product expertise in niche markets (tactical, safety, agricultural, hospitality) with high switching costs and brand loyalty
▼

Bear Case

1 risk

  • High volatility (beta 2.4). Larger-than-normal price swings expected.

Growth

Stable outlook

Steady revenue growth (6% YoY)

Value

Attractively priced below Apparel & Footwear peer average

Momentum

Strong

+8.1% over 3m

Quality

Stable

Excellent business quality

Dividend

Modest

1.52% yield

Earnings track record

Recent earnings results

AI-summarized recap of last quarter, plus the surprise on every print.

Next: Apr 27, 2026

“
Q2 26 RECAP

APR 28, 2026

Reported EPS of $0.24 vs $0.27 consensus (-11.1% surprise). Revenue of $124.4M vs $122.4M expected (+1.6%).

EPS miss
Rev beat +1.6%

EPS surprise · last 4Q

0 of 1 beats

Q2 26

-11.1%

Next: Apr 27, 2026

Revenue trend · last 8Q

—

—

+2%

+1%

+8%

+7%

+9%

+9%

Q2 24

Q3 24

Q4 24

Q1 25

Q2 25

Q3 25

Q4 25

Q1 26

$98.3M

$114.6M

$128.1M

$114.1M

$105.6M

$122.5M

$139.7M

$124.4M

Margins · last 8Q

Gross

—

Operating

—

Profit

1.0%

View full earnings history →

Wall Street consensus

Analyst coverage

Live ratings and price targets aggregated across covering analysts.

No analyst coverage on file for this stock yet.

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vs Industry

How RCKY stacks vs Apparel - Footwear & Accessories

Stock metrics vs industry averages. Green = better than industry.

Industry comparison data unavailable for this stock.