Rocky Brands, Inc.
RCKY
NASDAQ·Consumer Cyclical·Apparel - Footwear & Accessories·Mkt cap $332.9M
$44.14
▲ +1.42%
P/E
11.52
Mkt Cap
$332.9M
52-Wk Range
$26.29–$53.01
52-Week Range
$26.29 - $53.01
P/E
Fwd P/E
Beta
Div Yield
Avg Vol
Shares Out
Mkt Cap
Price action
Price chart
Up 48.8% over the trailing year
Total returns
Price performance
Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.
Why we rate it this way
The thesis at a glance
Bull and bear case · plain-English context across the five lenses we evaluate.
Bull Case
5 reasons
- Diversified brand portfolio with 9+ owned brands plus licensed Michelin brand, each targeting specific customer segments and use cases
- Vertically integrated manufacturing capabilities enabling quality control, cost efficiency, and military contract fulfillment
- 90+ year heritage and brand recognition in work boots and outdoor footwear with deep customer loyalty among industrial and military segments
- Omnichannel distribution strategy spanning wholesale, retail, and direct-to-consumer channels reducing dependency on single distribution model
- Specialized product expertise in niche markets (tactical, safety, agricultural, hospitality) with high switching costs and brand loyalty
Bear Case
1 risk
- High volatility (beta 2.4). Larger-than-normal price swings expected.
Growth
Stable outlook
Steady revenue growth (6% YoY)
Value
Undervalued - trading well below Apparel & Footwear peers
Momentum
Strong
+16.3% over 3m
Quality
Strong
Excellent business quality
Dividend
Modest
1.47% yield
Smart-money signal
Who's buying RCKY right now
Insider Form 4s, 13F institutional filings, and Congressional disclosures - at a glance.
Earnings track record
Latest print - beat on both lines
AI-summarized recap of last quarter, plus the surprise on every print.
Next: Oct 27, 2026
JUL 28, 2026
Reported EPS of $1.90 vs $0.35 consensus (+442.9% surprise). Revenue of $118.4M vs $110.1M expected (+7.5%). Beat on both top and bottom lines.
EPS surprise · last 4Q
1 of 1 beats
Estimate
Actual
Q3 26
+442.9%
Revenue trend · last 8Q
—
+2%
+1%
+8%
+7%
+9%
+9%
+12%
Q3 24
Q4 24
Q1 25
Q2 25
Q3 25
Q4 25
Q1 26
Q2 26
$114.6M
$128.1M
$114.1M
$105.6M
$122.5M
$139.7M
$124.4M
$118.4M
Margins · last 8Q
Gross
51.4%
Operating
16.6%
Profit
11.7%
Wall Street consensus
1 analyst · 0% Buy
Live ratings and price targets aggregated across covering analysts.
Buy
0%
Hold
100%
Sell
0%
Median Price Target
—
Latest: BTIG · Jul 29, 2026
vs Industry
How RCKY stacks vs Apparel - Footwear & Accessories
Stock metrics vs industry averages. Green = better than industry.
Industry comparison data unavailable for this stock.
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