Direct Digital Holdings, Inc.
DRCT
NASDAQ·Communication Services·Advertising Agencies·Mkt cap $1.7M
$1.95
▼ -13.72%
P/E
—
Mkt Cap
$1.7M
52-Wk Range
$1.95–$113.74
52-Week Range
$1.95 - $113.74
P/E
Fwd P/E
Beta
Div Yield
Avg Vol
Shares Out
Mkt Cap
Price action
Price chart
Down 97.8% over the trailing year
Total returns
Price performance
Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.
Why we rate it this way
The thesis at a glance
Bull and bear case · plain-English context across the five lenses we evaluate.
Bull Case
4 reasons
- Focus on underserved SMB market with less competition from enterprise-focused giants
- Proprietary data-driven optimization technology
- End-to-end integrated platform reducing vendor complexity
- Vertical-specific expertise across travel, healthcare, education, and financial services
Bear Case
1 risk
- Very high volatility (beta 5.3). Expect 3x market swings. Position size accordingly.
Growth
Stable outlook
Increasing SMB digital advertising adoption and budget allocation
Value
Valuation data unavailable
Momentum
Falling
-22.9% over 3m
Quality
Thin
Below average quality
Dividend
None
No dividend
Smart-money signal
Who's buying DRCT right now
Insider Form 4s, 13F institutional filings, and Congressional disclosures - at a glance.
Earnings track record
Recent earnings results
AI-summarized recap of last quarter, plus the surprise on every print.
Next: Nov 5, 2026
AUG 13, 2026
Reported EPS of -$5.78 vs -$9.60 consensus (+39.8% surprise). Revenue of $7.8M vs $8.8M expected (-11.4%).
EPS surprise · last 4Q
1 of 1 beats
Estimate
Actual
Q3 26
+39.8%
Revenue trend · last 8Q
—
—
—
-54%
-12%
-7%
-18%
-23%
Q3 24
Q4 24
Q1 25
Q2 25
Q3 25
Q4 25
Q1 26
Q2 26
$9.1M
$9.1M
$8.2M
$10.1M
$8.0M
$8.4M
$6.7M
$7.8M
Margins · last 8Q
Gross
34.0%
Operating
-37.4%
Profit
-43.4%
Wall Street consensus
1 analyst · 100% Buy
Live ratings and price targets aggregated across covering analysts.
Buy
100%
Hold
0%
Sell
0%
Median Price Target
—
Latest: Benchmark · Apr 8, 2026
vs Industry
How DRCT stacks vs Advertising Agencies
Stock metrics vs industry averages. Green = better than industry.
Industry comparison data unavailable for this stock.
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