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RUSHA

Rush Enterprises, Inc.

RUSHA

NASDAQ·Consumer Cyclical·Auto - Dealerships·Mkt cap $5.6B

$73.16

▲ +1.65%

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Our plain-language verdict, the thesis, risk factors, and what is changing about the business.

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52-Week Range

$45.67 - $76.99

P/E

22.10

Fwd P/E

19.72

Beta

0.90

Div Yield

1.06%

Avg Vol

488.4K

Shares Out

77.6M

Mkt Cap

$5.6B

Price action

Price chart

Up 29.7% over the trailing year

1W
1M
3M
6M
YTD
1Y
5Y
MAX

Total returns

Price performance

Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.

Why we rate it this way

The thesis at a glance

Bull and bear case · plain-English context across the five lenses we evaluate.

▲

Bull Case

5 reasons

  • Extensive network of 100+ Rush Truck Centers across 22 states providing geographic scale and customer accessibility
  • Integrated business model generating recurring revenue from parts, service, financing, and insurance alongside vehicle sales
  • Proprietary manufacturing of compressed natural gas fuel systems and telematics products creating differentiation
  • Strong relationships with major OEMs (Peterbilt, International, Hino, Ford, Isuzu) ensuring product availability and support
  • Diversified customer base including regional/national fleets, corporations, government entities, and owner-operators reducing concentration risk
▼

Bear Case

2 risks

  • Average volatility.
  • Significant premium - growth priced in

Growth

Stable outlook

Growing mid-cap in Consumer Cyclical

Value

Significant premium - growth priced in

Momentum

Strong

+9.5% over 3m

Quality

Thin

Strong fundamentals

Dividend

Modest

1.06% yield

Earnings track record

Recent earnings results

AI-summarized recap of last quarter, plus the surprise on every print.

Next: Jul 28, 2026

“
Q2 26 RECAP

APR 28, 2026

Reported EPS of $0.77 vs $0.72 consensus (+6.9% surprise). Revenue of $1.7B vs $1.7B expected (-2.5%).

EPS beat +6.9%
Revenue miss

EPS surprise · last 4Q

1 of 1 beats

Q2 26

+6.9%

Next: Jul 28, 2026

Revenue trend · last 8Q

—

—

-1%

-1%

-5%

-1%

-12%

-9%

Q2 24

Q3 24

Q4 24

Q1 25

Q2 25

Q3 25

Q4 25

Q1 26

$2.0B

$1.9B

$2.0B

$1.9B

$1.9B

$1.9B

$1.8B

$1.7B

Margins · last 8Q

Gross

19.3%

Operating

4.9%

Profit

3.6%

View full earnings history →

Wall Street consensus

2 analysts · 50% Buy

Live ratings and price targets aggregated across covering analysts.

Buy

1

50%

Hold

1

50%

Sell

0%

Median Price Target

$86.50

▲ +18.2% vs $73.16

Low $85.00
Median $86.50
High $88.00

Latest: Stephens · May 19, 2026

2 analysts covering

View full analyst page →

vs Industry

How RUSHA stacks vs Auto - Dealerships

Stock metrics vs industry averages. Green = better than industry.

Industry comparison data unavailable for this stock.