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RUSHB

Rush Enterprises, Inc.

RUSHB

NASDAQ·Consumer Cyclical·Auto - Dealerships·Mkt cap $5.6B

$73.59

▼ -2.15%

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Our plain-language verdict, the thesis, risk factors, and what is changing about the business.

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52-Week Range

$47.71 - $79.13

P/E

22.23

Fwd P/E

19.84

Beta

0.90

Div Yield

1.04%

Avg Vol

77.8K

Shares Out

77.6M

Mkt Cap

$5.6B

Price action

Price chart

Up 44.0% over the trailing year

1W
1M
3M
6M
YTD
1Y
5Y
MAX

Total returns

Price performance

Total return across standard periods - splits & dividends adjusted by FMP. Periods longer than 1Y show annualized in the tooltip.

Why we rate it this way

The thesis at a glance

Bull and bear case · plain-English context across the five lenses we evaluate.

▲

Bull Case

6 reasons

  • Extensive multi-state dealership network with 22-state geographic coverage and established customer relationships
  • Integrated business model combining vehicle sales with high-margin aftermarket services, parts, and financing
  • Exclusive partnerships with major OEMs (Peterbilt, International, Hino, Ford, Isuzu) providing product differentiation
  • In-house manufacturing of compressed natural gas systems creating proprietary technology and margin expansion
  • Scale advantages in fleet customer acquisition and retention across regional and national accounts
  • Diversified revenue streams reducing cyclical exposure to new vehicle sales alone
▼

Bear Case

2 risks

  • Average volatility.
  • Significant premium - growth priced in

Growth

Stable outlook

Growing mid-cap in Auto - Dealerships

Value

Significant premium - growth priced in

Momentum

Strong

+19.1% over 3m

Quality

Thin

Strong fundamentals

Dividend

Modest

1.04% yield

Earnings track record

Recent earnings results

AI-summarized recap of last quarter, plus the surprise on every print.

Next: Jul 28, 2026

“
Q2 26 RECAP

APR 28, 2026

Reported EPS of $0.77 vs $0.69 consensus (+11.3% surprise). Revenue of $1.7B vs $1.7B expected (-2.5%).

EPS beat +11.3%
Revenue miss

EPS surprise · last 4Q

1 of 1 beats

Q2 26

+11.3%

Next: Jul 28, 2026

Revenue trend · last 8Q

—

—

-1%

-1%

-5%

-1%

-12%

-9%

Q2 24

Q3 24

Q4 24

Q1 25

Q2 25

Q3 25

Q4 25

Q1 26

$2.0B

$1.9B

$2.0B

$1.9B

$1.9B

$1.9B

$1.8B

$1.7B

Margins · last 8Q

Gross

19.3%

Operating

4.9%

Profit

3.6%

View full earnings history →

Wall Street consensus

Analyst coverage

Live ratings and price targets aggregated across covering analysts.

No analyst coverage on file for this stock yet.

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vs Industry

How RUSHB stacks vs Auto - Dealerships

Stock metrics vs industry averages. Green = better than industry.

Industry comparison data unavailable for this stock.